the bio.t canvas

Our bio.t™ canvas is a model of process, to help you on the transformational journey of re/designing your business.

It’s designed expressly for regenerative disruptors; the keystone players and ecosystem re/engineers out to disrupt dysfunctional 20th century systems, and build strategic commercial advantage.

as a journey, it looks like this

  • VALUE DISCOVERY-led | We map your market ecosystem, reshuffling interconnections to reveal disruptive opportunities and risks. We unpack market patterns to how the current system has been patterned in. This process reveals un-met market needs and untapped value potential. It also helps you make better strategic choices on where to play, and reveals levers of market system disruption.

    CROSS-CUTTING SKILLS |Sensing value - Systems thinking. Living Systems thinking. Systems mapping. Levers of systems disruption.

    BUILDING YOUR BQ | In relationship with time and the invisible.

  • VALUE DISCOVERY-led | We map your cradle-to-cradle lifecycle to better understand the material biological impacts - and opportunities - that exist for you and your industry. Using Value Thinking techniques and deep Life’s principles, we explore where bio-value is being lost or uncaptured, and places of un-tapped bio-value potential. This reveals incredible growth opportunities for disrupting industry practice.

    CROSS-CUTTING SKILLS | Sensing. Value thinking. Value chain thinking. Lifecycle mapping. Ecology + Planetary boundaries.

    BUILDING YOUR BQ | In relationship with place.

  • VALUE DISCOVERY-LED | We identify all your customers / users / stakeholders and, using advanced Design Thinking empathy skills and interviewing techniques, we unpack the real pain-points people have (beyond functional "jobs-to-be-done"). We then map the needs of your customers, to understand their un-met needs (head / heart / hands), and the tensions of competing needs between different groups. This helps you get way better insight and reveal the levers for powerful innovation.

    CROSS-CUTTING SKILLS | Sensing and Seizing. Needs mapping. Ethics. Customer Interviewing techniques.

    BUILDING YOUR BQ | In relationship with others.

  • VALUE DISCOVERY-LED | We map the relationships you have (or want to have) with your customers and unpack lifetime value potentiality. Using Developmental Relationship techniques, we explore your network potential. This uncovers areas for creating compounding lifetime value, and reveals where you can better scale for growth.

    CROSS-CUTTING SKILLS | Scaling. Customer lifetime value thinking. Network thinking.

    BUILDING YOUR BQ | In relationship with self.

  • VALUE DISTILLATION-LED | We distil the insight and value levers revealed from Steps 1-4, to give clarity on your strategic direction and your role in contributing to your world. This defines your core purpose and your disruptive regenerative potential. Not as a story of ‘why’, but as a practice of how. We lay down the key guiding principles that will strategically steer your business, guide where and how you innovate, and where to invest your tech and people. Lastly, we bridge strategy to innovation and lay down the key design challenges that you take into the design innovation phase.

    CROSS-CUTTING SKILLS | Seizing. Purpose mapping. Principles in practice mapping.

    BUILDING YOUR BQ | In relationship with the collective.

  • VALUE DESIGN-LED | We go through a rapid-fire innovation process using biomimicry and life-leveraged design principles to create the products, services, platforms and experiences you offer. We take the design challenges identified from Step 5, and we draw from the biological world to help us brainstorm solutions.

    You get to choose one of two options here - either pull from deep bio patterns and archetypes OR go deeper to explore champion species’ adaptive strategies (depending on you and your challenge). Either way, we take this bio-lens, and then ideate low-fi concepts for you to prototype and test.

    NOTE: We run this step iteratively alongside Step 7, to learn how to create material and energy efficient solutions. This helps you create stronger, more scalable value propositions that can disrupt your world.

    CROSS-CUTTING SKILLS | Seizing. Biomimicry design. Systems design. Circular design. Ethics design. Ecology design. Regenerative design.

    BUILDING YOUR BQ | In relationship with materials and structural form.

  • VALUE DESIGN-LED | Running alongside Step 6, we rapid fire explore how you might operationally deliver your value propositions, re/thinking the natural, technical and people resources you might use, as nutrient flows in interconnected systems. This helps you unlock significantly greater customer value and reveals where you can really disrupt both industry and market norms. This is where supply chain management shifts from being operational to strategic. It’s a game-changing step.

    CROSS-CUTTING SKILLS | Seizing and Scaling. Biomimicry design. Systems design. Circular design. Operating service mapping.

    BUILDING YOUR BQ | In relationship with energy and processing.

  • VALUE DESIGN-LED | We map your Marketing Mix in a regenerative value-contributing way, with a different set of ‘Ps’, to shift your Marketing efforts from costly, noisy, push comms to low-cost, high cut-through, pull attraction-led initiatives. Using Life’s Principles to map and align, we unpack the hallmarks of brand authenticity and how to flow that seamlessly into your positioning and communications. This helps you build brand legacy and market cut through.

    CROSS-CUTTING SKILLS | Transforming. Brand positioning and brand authenticity thinking. Regenerative marketing mix mapping.

    BUILDING YOUR BQ | In relationship with information signalling.

  • DESIGN AND DEFINE-LED | We map your Monetization in a structured way to better convert value from equitable value exchanges without the high-risk duplicity of bait and hook tactics, locked in subscriptions or broker-in-the-middle margin maximization. We unpack all the layers of value you’ve created, to reveal how to create more, and more regenerative, revenue streams and identify where you can can profit in multiples.

    CROSS-CUTTING SKILLS | Transforming. Revenue modularity thinking and revenue stream mapping.

    BUILDING YOUR BQ | In relationship with the value exchange.

  • DEFINE AND DEPLOY | We pull everything together. We calibrate all the pieces of your business blueprint to strengthen the interconnections and value potential. We distill the blueprint down, and we then backcast back to where you are currently, to identify the key stages of what you need to do, and when, to get from here to there. This gives you a summary go-to plan that you can execute.

    CROSS-CUTTING SKILLS | Transforming. Interconnections. Vectoring. Backcasting.

    BUILDING YOUR BQ | In relationship with the relationship.

and at every step, you are supported with a toolkit

  • Each part of the bio.t™ canvas comes with a toolkit, built from what Melissa learnt in Beta testing. Served up simply.

    What NOT to do: 1. Practice traps to avoid. 2 Models to avoid. 3. Mindset shifts to make

    WHAT to do: 1. Life-led design principles. 2. Biological champion species (to inspire). 3. cutting edge Biomimicry business case studies

    HOW to do it: 1. Template. 2. Key questions to ask. 3. Distillation canvas with decision criteria framework

  • NO Tired 20th century thinking. NO tired technocrat “best practice” examples from lazy talking heads. NO pale-male-stale consultancy speak. NO death-by-power point. NO long docs to read. NO ad-man soundbites and big stats in size 70 font with nature stock images. NO fluff. NO waffle. NO BS.

    You're welcome.

why is the canvas shaped like it is?

the (not so) humble tree

Not just a beautiful metaphor. An elegant business model unlocking real value potential.

You see, a tree is a systems-based model, hardwired for disruptive regenerative re-growth.

They create ongoing demand, yet spends zero on sales. They have unparalleled innovation with only easy-to-find, dirt-cheap materials. They build kick-ass network effects without exploitation. They have second-to-none productivity by operating lean. They have zero legacy load yet branch out to hedge risk and build resilience. They have wickedly sharp defence mechanisms. They’re so agile they sense and adapt 24/7 to continuously changing conditions. And they create conditions conducive for life to flourish.

It’s a tried, tested and proven model that’s gone through rigorous live market testing for, oh, the last 360 million years.

How does they do this? A tree not only has one of the world’s best inbuilt sensing, seizing and scaling system, they have some of the world’s best symbiotic relationships. Instead of chasing unfair advantage, with a finite win:lose mindset, the tree builds strategic advantage with win:win solutions - from their mycorrhizal root network to their pollinating flowers. And their waste - well, that’s the air we breathe.

When it comes to re/designing your business, it’s commercially smarter to use a process crafted by Nature’s principles, using game rules and design thinking algorithms that have stood the test of a really, really long time.

regrowth. in abundance.

from Aotearoa, NZ

Strategic advantage isn’t built from “faster, better, cheaper”, it’s built from emulating Nature’s intelligence, most often rooted in the soil.

With 60+ million years of isolation, Aotearoa is blessed with 80%+ endemic plant species, each with unparalleled adaptive strategies we can learn from in re/designing our business regeneratively. Especially keystone species and ecosystem engineers, who are adept at reshaping ecosystems and creating value multiples.

#intelligence hidden in plain sight

where is your disruptive power?

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