transforming business to disrupt. regeneratively.
using
Nature’s
design thinking playbook
for bio-circular disruptors
ADAPT . TRANSFORM . DISRUPT .
We specialize in helping exec teams and entrepreneurs, in the bio circular economy, through the process of business model innovation. Using Nature’s design thinking playbook.
we believe strategy connected to the science of life unlocks unparalleled growth opportunity. We believe innovation that leverages Nature’s 3.8 billion years of R&D is the key. We believe the blueprint for market leadership lies with living intelligence. We’re out to showcase what’s possible.
re-growth . life is rich .
welcome to the bright side
not human centered design, but life centered design. not artificial intelligence, but living intelligence.
Where Nature is not merely a TNFD or SBTN governance exercise, biodiversity offset or tree planting project. Instead, where Nature is a strategic design thinking partner for business innovation and growth. high performance. high efficiency. high tech. high scalability. high growth potential. The risk only sits on the balance sheets and P&Ls of 20th century business models too slow to change.
bespoke 1-2-1
TRANSFORMATION CONSULTANCY
In house, one to one programs and bespoke strategic services for businesses transforming for the circular bio economy. Including diagnostic assessment, strategic review, business model re/design and transformation journey.
for disruptive exec and board teams
REGENERATIVE CLIENTS ONLY
capability building
TRANSFORMATIONAL CAPABILITIES
Short nano courses to build your BQ™ skills. Biomimicry, Living systems thinking, Resilience, Complex adaptive disruption, Dynamic Capabilities. Symbiotic collaboration. Using Nature’s design thinking playbook.
for disruptive design thinkers
REGENERATIVE CLIENTS ONLY
Not sure? TRANSFORMATION DIAGNOSTICS
Assess your disruptive potential. Benchmark your transformational journey. Understand your business potential Using Nature’s measures of performance, efficiency, growth scalability and system optimisation.
for disruptive exec and investors
bio.t Disrupt MBA
BUSINESS MODEL TRANSFORMATION
Our signature course. A business model re/design journey specific for bio-circular disruption. You are taken step by step through the process of discovery, sense-making and design of your disruptive future business blueprint.
for disruptive entrepreneurs
REGENERATIVE STARTUPS ONLY
which Nature game are you playing?
TECH CONVERGENCE
“While AI dominates headlines, biology is converging with exponential technologies to unlock unprecedented value. It will revolutionize every market in the next 5-10 years” - Singularity University
LIVING INTELLIGENCE
“Living intelligence will drive an exponential cycle of innovation; an accelerant for technologies. For some, this will unlock unprecedented opportunities. For others, it will trigger overwhelming disorientation. The gap between leaders and laggards will widen dramatically, not over decades, but months.” - Future Today Strategy Group
AGE OF BIOLOGY
“The 21st century will be the century of biology. The solutions to the biggest challenges we face are all deeply rooted in our understanding of life” - Craig Venter, genomics pioneer
-
Life centered design does a 180° flip on human-centered design thinking. The lens is more living systems than linear markets. The tech language is more biological atoms than binary bits. And the leverage points are based more off the physical laws of Nature than the laws of game theory.
The more you answer YES to the following, the more likely you are to be holding back your potential - and carrying a ton of risk:
Your approach to INNOVATION is "faster, cheaper, newer".
Your approach to STRATEGY is unfair competitive advantage.
Your approach to ADAPTATION is Agile.
Your approach to TRANSFORMATION is digitization (or restructuring lol).
Your conversation about DISRUPTIVE TECH FUTURES is based around large language tools.
Your approach to NATURE is compliance disclosures, biodiversity credits, or TNFD tick boxes.
Your approach to LEVERAGE hinges off extraction, exploitation, data scraping, restricted access, price arbitrage, borrowing, or zero sum plays.
The #1 barrier that stops many people playing the bigger game is the ability to sense, seize, and scale value potential (called “dynamic capabilities”).
In our Age of Biology, value potential is biological. Update your design thinking practice.
-
Most organizations are playing a Nature game driven by TNFD and SBTN governance disclosures. Focused on their footprint and emissions, with a compliance cost mindset. But it misses the point.
The ‘natural capital’ bubble is 3x LARGER than the CO2 bubble (Stuchtey et al 2016). If you haven’t connected your business model and strategy to the science of life, then the disruptive impact on your balance sheets and P&Ls is big.
But the BIGGER RISK is we miss seeing the opportunity. The emerging circular bioeconomy is estimated to be worth US$7.6 trillion, with growth of 11.7% (1) and worth US$30 trillion by 2050 (2), a third of global GDP, while positively impacting 9 different Sustainable Development Goals (3).
The European Union’s circular bioeconomy is already US$2.3 trillion, supporting 17 million jobs (4). Other countries, like Aotearoa, New Zealand, with 80% of trade exports reliant on land-based products (5) are only nascent in the transition.
The speed with which businesses adapt and transform to realise the significant twofold benefits of economic growth and risk resilience, will redefine the playing field for markets and global geopolitics.
—-
1.HTF Market Intelligence. October 2025. Global circular bioeconomy projects market – global outlook 2020-2033. https://www.htfmarketinsights.com/report/4383907-circular-bioeconomy-projects-market
2.Nature Finance. 2024. The Global Bioeconomy. https://www.naturefinance.net/wp-content/uploads/2024/05/ENG-TheGlobalBioeconomy_FINAL.pdf
3.Taron, A. and Gebrezgabher, S., 2024. Circular bioeconomy: A pathway to sustainable development in an age of global crisis. https://doi.org/10.1108/978-1-83753-586-620241007
4.European Commission. 2024. The sustainable and circular bioeconomy in the EU. https://unece.org/sites/default/files/2024-03/S2d_2_The%20sustainable%20and%20circular%20bioeconomy%20in%20the%20EU.pdf .
5.Scion, the New Zealand Bioeconomy Science Institute, 2025. Growing New Zealand’s bioeconomy. https://www.scionresearch.com/about-us/the-forest-industry-and-bioeconomy/the-circular-bioeconomy#:~:text=A%20just%20transition:%20Moving%20from,Stora%20Enso
-
When it comes to transforming business models, there’s a few big elephants in the room:
ELEPHANT #1 - BMI SUCCESS RATES
70% of business transformations fail to improve performance over time (McKinsey & Co 2021).
88% of transformation innovations fail at achieving their original goal (Bains & Co 2024).
97% of business leaders are not ready to deliver strategic innovation (Boston Consulting Group 2024).
What’s more, those businesses that do succeed, still leave 1/3 of their potential value untapped (McKinsey & Co 2022).
ELEPHANT #2 - BMI CAPABILITIES
If these statistics are symptoms, what’s the problem behind?
McKinsey & Co (2022) identify the #1 root cause as a lack of fact-based clarity when defining strategic goals and purpose (1). In other words, value gets lost in the thinking.
Bains & Co (2024) identify the #1 root cause as a lack of dedicated people with strategic thinking capabilities (2).
World Economic Forum (2025) identify the #1 barrier to business transformation as a leadership skills gap in resilience, adaptive agility, and complex systems thinking (3).
ELEPHANT #3 - BMI TOOLS
Capabilities are only as good as the thinking and practice tools they learn from. Despite the many business model canvases that exist, research continuously highlights that it’s (i) the process of BMI that is the primary challenge in sensing and transforming value (Foss and Saebi 2017, Pieroni et al 2019), with (ii) a lack of contextual ecosystem framing (Zott et al 2024), and (iii) a gap in synthesizing the required capabilities needed to undertake this process (Buruleaunu et al 2025).
In other words, there’s a big gap. Plugging this gap is where we play.
We work with you in three, interdependent, ways:
Strategic transformation journey,
Capability building, and
Diagnostic measurement.
In this way, you’re guided step by step through the BMI process from contextual discovery and sense-making through to strategic decision making through to design of your strategy, innovations and business model. No matter where your starting point is.
We give you the thinking models, tech tools and practice steps. And we showcase what’s possible.
WHY WE LOVE THIS GAME
Because the rewards are big.
Because it applies to any business, across any sector, doing strategy or innovation (not just the biotech disruptors).
Because you don’t have to be a biologist, or even a design thinker, to do this. It only requires an entrepreneurial mindset.
Because it strengthens both your decision making (THINK) and executional performance (DO).
Because it opens up the potential for multiples. 1. Multiple new revenue streams, 2. Multiple new market creating, 3. Demand-led B2B and B2C growth, 4. Scalable growth, 5. De-risking, 6. Lower costs, 7. Capital flows, 8. More profit, and 9. you play at the highest order of sustainability.
And because frankly, it’s way more fun. It’s why we call it the bright side.
THE KEY TO UNLOCK THE DOOR
We’ve learned that unlocking your potential comes down to how you think about value. Because value is at the core of design thinking.
Business model innovation is based on re/designing how you create, deliver, leverage and convert value
Leadership dynamic capabilities are based on how you sense, seize, scale and transform value potential
Unlocking value potential is not a linear game. Our research shows Nature works dynamically across not one, but FOUR, INTERDEPENDENT value axes: i. Value flow. ii. Value flourishing. iii. Value exchange, and iv. Value potentiality.
When you play across all four axes, your value potential multiplies. So our bio.t METHOD gives you the levers to pull across all four axes, so you can build the disruptive dynamic capabilities you need, and unlock your re-growth potential.
Life is rich.
-
We guide you through the process of business model innovation (BMI) - from discovery and sense-making through to design of your strategy, innovations and business model. No matter where your starting point is.
We work with you in three ways: 1. Strategic transformation journey, 2. Capability building, and 3. Diagnostic measurement.
WHY THIS? WHY BMI?
Because the stats aren’t pretty:
70% of business transformations fail to improve performance over time (McKinsey & Co 2021).
88% of transformation innovations fail at achieving their original goal (Bains & Co 2024).
97% of business leaders are not ready to deliver strategic innovation (Boston Consulting Group 2024).
What’s more, those businesses that do succeed, still leave 1/3 of their potential value untapped (McKinsey & Co 2022).
We give you the thinking models, tech tools and practice steps. And we showcase what’s possible.
WHY WE LOVE THIS GAME
Because the rewards are big.
Because it applies to any business, across any sector, doing strategy or innovation (not just the biotech disruptors).
Because you don’t have to be a biologist, or even a design thinker, to do this. It only requires an entrepreneurial mindset.
Because it strengthens both your decision making (THINK) and executional performance (DO).
Because it opens up the potential for multiples. 1. Multiple new revenue streams, 2. Multiple new market creating, 3. Demand-led B2B and B2C growth, 4. Scalable growth, 5. De-risking, 6. Lower costs, 7. Capital flows, 8. More profit, and 9. you play at the highest order of sustainability.
And because frankly, it’s way more fun. It’s why we call it the bright side.
THE KEY TO UNLOCK THE DOOR
We’ve learned that unlocking your potential comes down to how you think about value. Because value is at the core of design thinking.
Business model innovation is based on re/designing how you create, deliver, leverage and convert value
Leadership dynamic capabilities are based on how you sense, seize, scale and transform value potential
Unlocking value potential is not a linear game. Our research shows Nature works dynamically across not one, but FOUR, INTERDEPENDENT value axes: i. Value flow. ii. Value flourishing. iii. Value exchange, and iv. Value potentiality.
When you play across all four axes, your value potential multiplies. So our bio.t METHOD gives you the levers to pull across all four axes, so you can build the disruptive dynamic capabilities you need, and unlock your re-growth potential.
Life is rich.
Right now a rapidly emerging global movement of disruptors, strategists, futurists, innovators, researchers, and design thinkers are playing a bigger Nature game.
Leveraging Nature’s 3.8 billion years of living evolutionary R&D intelligence. With respect.
WHY? BECAUSE…
Nature’s design thinking doesn’t just play at the highest order of sustainability, it plays at the highest order of functionality. In factors of x10 ×100 ×1000. High performance. High efficiency. High tech. Low cost. Low energy. High scalability. High growth potential.
Nature’s design thinking isn’t just governance reporting, it applies directly to business strategy, innovation and business model design, using hardcoding that’s proven to be robust enough to underwrite the very foundations of life.
Nature’s playbook lets you leverage evolutionary blueprints and working models that have been tried, tested and proven to work, for a really long time.
Nature’s playbook is hardwired for disruption, and to regenerate after disruption.
Nature’s playbook can be used by anyone, in any industry, of any size, and in any leadership team. Sure there’s a deeper biotech side, but anyone, in any business, can apply the deep patterns and design archetypes.
Cutting-edge businesses are re/designing anything from products, services and platforms to business models, value chains and operations - even ways of working as high performing teams.
They’re transforming themselves by building adaptive resilience, and they’re disrupting the shape of global markets, global industries, and the rules of the global economy.
WEF estimates it could create US$10 trillion in GDP growth and 395 million new jobs by 2030.
We think this undersells it. Research show there is a 88%+ innovation gap between how biology designs and how humans design (Vincent and Mann 2011).
We are only at the beginning of our disruptive evolutionary journey.
