bespoke services

Are you needing tailored 1-1 strategic transformation support?

  • You’re a business leader or c-suite exec tasked with regenerative business transformation? You’re strategy, innovation and / or business model focused?

    You’re asking yourself:

    Where do I start, what steps do I take? When? What should I do? What shouldn't I do?

    How do I upskill myself so I can provide clear guidance to my team / consultancy teams?

    How do I manage Board / Exec pressure as we journey into the unknown?

    • Navigation guidance in a disruptive, regenerative, biotech world?

    • A clear roadmap + blueprint guide so you don’t waste time or money?

    • Cutting edge case studies of disruptive biotech transformation?

    • Design making and practice tools based on Nature’s powerhouse design thinking?

    • Guidance and support on what can sometimes be a lonely journey? (Melissa's been there and get's it)

It doesn’t matter where you’re currently at, Melissa can help you and your team on your own unique disruptive regenerative journey.

You have three options.

BESPOKE CONSULTANCY

You can go complete bespoke.

This is for disruptive regenerative projects, biomimicry collabs where you want to bring Nature to the design thinking table, or simply want to start your own regenerative journey.

Say hello melissa@tensegrity.bio.

JOIN A GROUP PROGRAM

If you have an entrepreneurial mindset, and are rethinking your business model, you can join our new bio.t Disrupt MBA program.

It’s cost effective, and you get the network benefits from connecting with other disruptors going on a similar transformation journey.

TAILORED PROGRAM

You can tailor a bio.t METHOD program to suit you.

You get Melissa one-on-one, with a mix of personal coaching, team training, advisory support, exec/Board strategy facilitation, or hands-on consultancy services. And you work at a pace that suits you.

Say hello melissa@tensegrity.bio.

WHY TAKE ACTION NOW?

Global markets are rapidly pricing in the material costs of Nature. The disruptive impact on the balance sheets and P&Ls of 20th century business models, is here now.

Regenerative business transformation doesn’t just massively reduce your risk exposure. It opens up massive disruptive revenue opportunities.

“While AI dominates headlines, biology is converging with exponential technologies to unlock unprecedented value. It will revolutionize every market in the next 5-10 years” - Singularity University

THE 3 PROBLEMS

YOU CAN SOLVE

  • Business model innovation (BMI), the process of transforming or redesigning a business model is a compounding problem for bio-circular futures; it sits on top of an existing BMI problem. When it comes to transforming any kind of business model, there are a few big elephants in the room:

    ELEPHANT #1 - BMI SUCCESS RATES

    1. 70% of business transformations fail to improve performance over time (McKinsey & Co 2021). 

    2. 88% of transformation innovations fail at achieving their original goal (Bains & Co 2024).

    3. 97% of business leaders are not ready to deliver strategic innovation (Boston Consulting Group 2024).

    4. What’s more, those 30% of businesses that do succeed, still leave 1/3 of their potential value untapped (McKinsey & Co 2022).

    And the 70% that don’t? Most end in various forms of theatre - restructures, hackathons and process rewrites (5). Digital transformations are now estimated to cost global business an un-fathomable $2.3 trillion dollars in wasted time and effort (6).

    ELEPHANT #2 - BMI CAPABILITIES

    Behind these statistics sits a lack of critical thinking capabilities:

    1. McKinsey & Co (2022) identify the #1 root cause as a lack of fact-based clarity when defining strategic goals and purpose (7). In other words, value gets lost in the thinking.

    2. Bains & Co (2024) identify the #1 root cause as a lack of dedicated people with strategic thinking capabilities (8).

    3. World Economic Forum (2025) identify the #1 barrier to business transformation as a leadership skills gap in resilience, adaptive agility, and complex systems thinking (9).  

    ELEPHANT #3 - BMI TOOLS

    And behind these capability gaps sits a lack of thinking and practice tools. Research continues to reveal that, despite the many business model canvases that exist, it’s (i) the process of BMI that is the primary challenge in sensing and transforming value (Foss and Saebi 2017, Pieroni et al 2019), with (ii) a lack of contextual ecosystem framing (Zott et al 2024), and (iii) a gap in synthesizing the required capabilities needed to undertake a BMI process (Buruleaunu et al 2025).

    In short, there’s a big gap. Plugging this gap is where we play.

    We work with you in three, interdependent, ways:

    • Strategic transformation journey,

    • Capability building, and

    • Diagnostic measurement.

    In this way, you’re guided step by step through the BMI process from contextual discovery and sense-making through to strategic decision making through to design of your strategy, innovations and business model. No matter where your starting point is.

    We give you the thinking models, tech tools and practice steps. And we showcase what’s possible.

    WHY WE LOVE THIS GAME

    • Because the rewards for you are in multiples - 1. Multiple new revenue streams, 2. Multiple new market creating, 3. Demand-led B2B and B2C growth, 4. Scalable growth, 5. De-risking, 6.  Lower costs, 7. Capital flows, 8. More profit, and 9.  At the highest order of sustainability.

    • Because it strengthens both your decision making (THINK) and executional performance (DO) - for your ongoing adaptive resilience

    • Because it applies to any business, across any sector, doing strategy or innovation (not just the biotech disruptors). 

    • Because you don’t have to be a biologist, or even a design thinker, to do this. It only requires an entrepreneurial mindset.

    • And because frankly, it’s way more fun. It’s why we call it the bright side.

    ——

    (1) McKinsey & Company. December 2021. Losing from day one: Why even successful transformations fall short. https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/successful-transformations

    (2) Bains & Company. April 2024. The Three Common Transformation Talent Mistakes and How to Avoid Them https://www.bain.com/insights/the-three-common-transformation-talent-mistakes-and-how-to-avoid-them/

    (3) Boston Consulting Group. June 2024. Innovation Systems Need a Reboot. https://www.bcg.com/publications/2024/innovation-systems-need-a-reboot

    (4) McKinsey & Company. February 2022. The science behind transformations: Protecting value from day one. https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/the-science-behind-transformations-protecting-value-from-day-one

    (5) Harkin, B. 2024. $2.3trillion Wasted Globally in Failed Digital Transformation Programs https://newsroom.taylorandfrancisgroup.com/costly-business-overhauls-are-not-needed-to-embrace-new-digital-technologies-according-to-specialist/

    (6) Blank, S. (2019). Why companies do “innovation theater” instead of actual innovation. Harvard Business Review, 7, 2-5. ttps://steveblank.com/category/harvard-business-review/

    (7) McKinsey & Company February 2022. The science behind transformations: Protecting value from day one. https://www.mckinsey.com/capabilities/people-and-organizational-performance/our-insights/the-organization-blog/the-science-behind-transformations-protecting-value-from-day-one

    (8) Boston Consulting Group. June 2024. Innovation Systems Need a Reboot. https://www.bcg.com/publications/2024/innovation-systems-need-a-reboot

    (9) World Economic Forum 2026. Next Generation Leadership for a World in Transformation: Driving Dialogue and Action https://reports.weforum.org/docs/GFC_White_Paper_on_New_Leadership_Models_for_Future_Generations_2026.pdf

    (10) Foss, N.J. and Saebi, T., 2017. Fifteen years of research on business model innovation: how far have we come, and where should we go?. Journal of management, 43(1), pp.200-227. https://doi.org/10.1177/0149206316675927

    (11) Pieroni MPP, McAloone TC, Pigosso DCA. 2019. Business model innovation for circular economy and sustainability: A review of approaches, Journal of Cleaner Production, Volume 215, Pages 198-216, ISSN 0959-6526, https://doi.org/10.1016/j.jclepro.2019.01.036.

    (12) Zott, C., Amit, R., Giesen, E. 2024. Business Model Innovation Capability: A Game Changer for Sustaining a Firm’s Edge. In: Aagaard, A. (eds) Business Model Innovation. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-57511-2_2

    (13) Buruleanu, C. L., Chléirigh, L. N., Bhaird, M. N. a., Curran, T. P., Reinmuth, E., & Bîzoi, M. 2025. Weaving Knowledge, Innovation, and Learning: A Transdisciplinary Pathway to Circular Bioeconomy Through BioBeo. Sustainability, 17(14), 6541. https://doi.org/10.3390/su17146541

  • How you think about value is at the core of BMI, design thinking, and dynamic capabilities. You can think of them like 3 circles in a Venn diagram:

    1. Business model innovation is based on how well you create, deliver, and capture value

    2. Dynamic capabilities are based on how well you sense, seize, and transform value

    3. Design thinking is based on how well you discover and design value

    All three, when done well, identify not just value, but value potential, and value risk.

    THE BIO CIRCULAR CHALLENGE

    The circular bioeconomy adds a topspin to value thinking, because it not only requires a reshaping of consumer behaviours, but a reshaping of incumbent value chains and market ecosystems as well.

    This requires you to push past the definitional boundaries of value that make up the three value pillars of a business model. In practice, it add a whole new dimension to the BMI process:

    1. To see the flow of value, and the value of flow across open networked systems.

    2. To see and transform emergent potential value of biomass waste streams.  

    3. To trade, transact and broker new reciprocal value exchanges in symbiotic win : win relationships, and co-create emergent value, with new business models

    4. To contribute and gift value that enhances the interdependent economic ecosystem as a whole.

    THE NATURE ADVANTAGE

    This requires a way of thinking, an intelligence, that is (i) contextual, (ii) relational and (iii) transformational.

    This is the reason why we look to Nature.

    As beyond-human intelligence that’s not artificial, but evolutionary. With 3.8 billion years of living, adaptive R&D, and hardcoded algorithms resilient enough to underwrite the very foundations of life.

    Right now cutting-edge businesses are re/designing anything from products, services and platforms to business models, value chains and operations - even ways of working as high performing teams.

    They’re transforming themselves, building adaptive resilience, and disrupting the shape of global markets, global industries, and the rules of the global economy.

    WEF estimates biomimicry could create US$10 trillion in GDP growth and 395 million new jobs by 2030 (1).

    We think this undersells it. Research show there is a 88%+ innovation gap between how biology designs and how humans design (Vincent and Mann 2002).

    Our own research shows Nature has evolved clear strategies to work dynamically across business model value axes, that can be cleanly and easily applied to business models, and the process of BMI. In the flow, exchange and transformation of value potential. In the creation, delivery and capture of value. In the sensing, seizing and leveraging of value.

    We see ourselves only at the beginning of our disruptive evolutionary journey. Our bio.t METHOD gives you the levers to unlock yours.

    Life is rich.

    ——-

    ‍ * this analysis of value is based on a literary review of 78 well cited papers in business journals, too exhaustive to list here. Melissa is currently working on a white paper.

    (1) World Economic Forum, July 2020. 395 Million New Jobs by 2030 if Businesses Prioritize Nature.  https://www.weforum.org/press/2020/07/395-million-new-jobs-by-2030-if-businesses-prioritize-nature-says-world-economic-forum/

    (2) Vincent J., Mann, D. 2002. Systematic technology transfer from biology to engineering. Philosophical transactions. Series A, Mathematical, physical, and engineering sciences. Volume 360, Pages 159-73, https://doi.org/10.1098/rsta.2001.0923

where next?

say hello

melissa@tensegrity.bio.