Start Ups

Want a quick pulse on how hardwired your business or talking heads are to a 20th century legacy playbook? Want to avoid wasting time and money See how you might be exposed to risk, or blinkered from unlocking your real value potential.

“faster, better, cheaper” is not strategic advantage. They’re caught up in the bright and shiny of digitech with an approach to value that’s deeply disconnected from the real world.

This game isn’t just risky, it stops you unlocking your real value potential. If you play like this, at best, you’ll waste time and money pivoting, at worse you’ll simply fail.

If you want to fly, you need to play a regenerative game. Yup, disrupting your world for good is commercially more profitable. They’re not mutually exclusive, they’re mutually compounding.

#purposeisprofit

Any of this sound familiar?

Most talking heads preach from an old school business model playbook that enforces low value, high risk patterns. Unpack this, and their approach to sensing, seizing and scaling opportunities is often blinkered. If any of this sounds familiar, you’re probably exposed.

Their approach to sensing opportunities looks something like this….

Their approach to seizing opportunities looks something like this….

Which, in practice, ends up focusing you like this….

Blinkering you from your potential….

And ending up like this…

Don’t play this game.

instead ask yourself about the hardcoding…

What are the assumptions underpinning this thinking?

And most importantly, what is their approach to the real world?

If it looks like any of this, then, odds are, this is the game you’re playing….

Which puts you on the wrong side of the real disruption curve.

“Today’s problems are often caused by yesterday’s solutions” - Peter Senge

#playabiggergame

* You’ll probably encounter some of the problems of Strategy Transformation leads and Design innovators too.

Unlock your real potential

Playing a regenerative game gets your innovation on the right side of the real disruption curve. This is not just knowing what to do and how to do it, but how to do a 180° flip (the bird) on broken methods, models and false constructs hardcoded as “best-practice” patterns of the current innovation playbook.

Don’t look for the patterns.

Look for how the pattern book has been imprinted.

Unlocking disruptive innovation potential comes when we go beneath the bright and shiny moving things, to where it’s quiet and still.

#hidden in plain sight

Where are you now?

At the heart of real disruption is finding and unlocking real value potential. If we want to seize all the blue ocean opportunities around us, we need to change how we sense and sense-make.

Where is your time, energy and money going? Where are you focused? What are the questions you’re asking? What are you doing to build your compass of consciousness?

Different questions. Different lens. Different playbook.

Not linear markets, but living systems. Not binary bits, but biological atoms.

#playabiggergame

  • “It is hard to express just how incredible Melissa's program was. Her structured design-thinking and solid marketing background has given me a base to completely redesign my business. It has truly exceeded all of my expectations — my new business strategy is grounded in research and deep thinking; driven by the dual goals of profitability and purpose.”

    Sophie Poelman, Founder Studio Alida

  • “Melissa’s energy, eye for detail, empathy and experience have led me to believe she is a real world walking Wonder Woman! Within a short-time frame Melissa was able to help me craft the right business plan and strong brand positioning to attract investment and move forward into early stage market entry. Without her help I would have struggled to get to where I am now!”

    Angus Brown, Founder Arepa

  • “It was a real privilege to work with Melissa as I looked at transforming an idea into reality. She helped me discover potential I hadn’t even thought of. She has this unique ability to connect the dots using her rə://gen Method which is such a useful and easy framework to follow. This was hugely valuable for my business strategy and I’m so appreciative!”

    Jayne Chater, Founder Altris and Professionelle

  • “Melissa provides our Masters entrepreneur students with a way to move through the complexity, observe a system, and see things holistically. Her frameworks and method are a magic combo - they give order to the disorder and get people unstuck. This is the key to momentum - forward motion. It's awesome!”

    Sarah Hindle, General Manager, Tech Futures Lab

Unlock your real potential.

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